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Examining the enhancement drink NeuroBliss(R): Lack of effect on mood and memory in late adolescents

Institution: Randolph-Macon College, Ashland, Virginia 23005

Published onJan 31, 2014
Examining the enhancement drink NeuroBliss(R): Lack of effect on mood and memory in late adolescents

Abstract: NeuroDrinks® are beverages designed to enhance certain aspects of consumers’ lives, such as sleep, attention, or mood. The NeuroBliss® beverage is marketed as a product that helps reduce stress, enhance mood, provide focus and concentration, and promote a positive outlook (drinkneuro.com/bliss). NeuroBliss® contains some anxiolytic and memory boosting ingredients, such as L-theanine, chamomile, Alpha GPC and Vitamin D. We tested the impact of NeuroBliss® consumption on measures of mood, memory, and anxiety in undergraduate students. After a mood pre-assessment test, undergraduate students consumed either one bottle of the original NeuroBliss® blend (n=14) or a placebo (n=16). Participants then attended a college level biology class and took a mood post-assessment test and a memory test approximately three hours later. Statistical analysis using both paired and unpaired t-tests indicated that NeuroBliss® had no significant effects on anxiety levels, mood, or memory. The results indicate that NeuroBliss® did not provide the advertised effects in an undergraduate population. Future studies could determine the effects of the other NeuroDrink® line of beverages.

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